Vision Mastery LLC
Transform Strategy Into Measurable Results Through Systems Thinking and Continual Improvement
About Vision Mastery LLC
Vision Mastery helps leaders sharpen their strategic vision and master its implementation through process design and continual improvement, blending systems thinking, quality management, and hands-on execution to create measurable, sustainable results. Founded by Bill Scherkenbach and Cathy McGrath—both protégés of Dr. W. Edwards Deming—Vision Mastery carries forward Dr. Deming’s practical legacy.
Our Founders
Bill spent over 25 years learning directly from Dr. Deming, participating in more than 1,000 meetings and 50 four-day seminars across global industries and governments. He contributed to initiatives that saved Ford Motor Company over $1 billion, demonstrating that continual learning paired with action—translating knowledge into systems that empower people to take joy in their work—are the keys to lasting success.
Cathy brings extensive expertise in marketing, IT, and enterprise quality management, having led global initiatives for IBM, EDS, General Motors, Lexmark, and Warner Bros. She is recognized for integrating quality principles and methodologies into enterprise operations, driving measurable efficiency, cost reduction, and sustainable improvement. Together, they help organizations convert strategy into repeatable systems that enable teams to learn, adapt, and deliver measurable improvements across quality, cost, and customer experience—achieving transformational results and long-term success through Dr. Deming’s proven principles.
Our Services
Strategic Vision Sharpening
We help leaders clarify and refine their strategic vision, ensuring alignment across the organization. Through systems thinking and deep organizational analysis, we identify critical interdependencies and design strategies that are both ambitious and achievable.
Process Design & Redesign
Our process design services create repeatable, scalable workflows that directly support your strategic objectives. We redesign key processes to improve quality, reduce costs, and enhance customer experience while ensuring alignment with your organizational strategy and customer needs.
Improvement & Implementation
We embed continual improvement routines into your daily operations, enabling teams to learn, adapt, and deliver measurable improvements. Our hands-on execution approach ensures that improvements are sustained and that your organization develops the capability to continuously evolve and optimize performance.